The brand said in its announcement that it looked forward to exhibiting the latest lingerie trends. Later that year, the second Savage x Fenty show came to New York Fashion Week and was also available for streaming to Amazon Prime Video subscribers in more than 200 countries.įashion shows have been a major marketing tool for the lingerie industry, with Victoria’s Secret now plotting the return of its iconic show after canceling the decades-long event in 2019. Now, Adore Me will join its competitors with its own runway show at Fashion Week. In February 2019, 11 Honoré teamed up with Shopify to allow New York Fashion Week attendees to shop outfits from the runway via QR codes and a pop-up store. Adore Me follows in the footsteps of other fashion and intimates brands to establish a presence at New York Fashion Week.
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